Tuesday 7 March 2017

CIMA Leadership Conference in Birmingham on Saturday 22nd April


CIMA CPD conference: Leading innovation, creativity and enterprise - leadership lessons from the parallel universes of the business school and music 

Speaker: Peter Cook, Human Dynamics  

The Academy of Rock uniquely blends business and leadership with the power of music to inspire, inform and engage you. Join us at this exciting conference to find out more. 

The conference will have four sessions during the day covering: - 

Leading innovation, creativity and enterprise I

In this session, Peter Cook will examine the disruptive business world in which we now operate and outline strategies for innovation as a means of responding to this.  We will relate this to the job of the finance professional in the wake of an adaptive business environment 

The music of business 

We continue our exploration of innovation and creativity but this time using examples from the parallel universe of music. What can we learn about leadership from Madonna, business strategy from AC/DC or innovation from David Bowie and Prince?  This is a unique blend of business academia and music with opportunities to contribute your own examples and participate. 

Leading innovation, creativity and enterprise II 

In this second session, we examine ways in which you may create a culture of innovation in your enterprise.  We also examine the qualities of creative leadership that will contribute to an enterprise where people bring their heads, hearts and souls to the workplace. 

The Virgin way: leadership lessons from Sir Richard Branson and Virgin 

Peter Cook won a prize from Sir Richard Branson and this led to working for Virgin as an author and event leader. At the same time Richard then offered an exclusive interview for Peter’s book with Bloomsbury.  As a result of this he has had the opportunity to study the Virgin group in terms of its leadership and approach to innovation and creativity.  Here Peter reflects on his experiences and gives an insight into the way that Virgin is led and managed with transferable lessons to your own organisation. 

Schedule: - 

9.30 to 4.00pm

9.30 - Arrival, breakfast and registration

10.00am - Leading Innovation, Creativity and Enterprise I

11.30 - The Music of Business

12.50 Lunch and networking

13.50 - Leading Innovation, Creativity and Enterprise II

15.20 - The Virgin Way: Leadership Lessons from Sir Richard Branson and Virgin

16.00 Close, networking and 1:1 coaching opportunities  

Peter Cook, Human Dynamics   

Peter Cook leads Human Dynamics, offering business and organisation development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via the Academy of Rock. Peter is author of and contributor to 12 books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for AIDS, herpes and the development of human insulin. He won a prize from Sir Richard Branson for his work and now writes and delivers events for the Virgin brand. Peter has spent 18 years in academia and 18 + years running his businesses and all his life since the age of four playing music. 

Booking Information: - 

Date:  22 April 2017

Location:  ETC venue Maple House, Birmingham

Price: Price: £65 members, £60 students, £75 guests. 

To book you place visit: -