Monday, 16 February 2015

Rob Brown to MC the CIMA Midlands Conference 2015: Essential Management Accounting Tools on Saturday 25th April at Hinkley, Leicester

“One of the best conferences I have been to – great value and highly professional speakers” CIMA delegate at EMAT conference 2014. 

Due to the success of the EMAT conference held last year in Woburn, we are pleased to announce that we will be running this event again in Leicestershire on Saturday 25th April. 

Within the area of management accounting there is almost an infinite number of tools, methods, techniques and approaches, all promising to define and manage your organisation’s strategy, resources, customers and costs. This event will identify the right tools and help you obtain their full value.  

Date: Saturday 25th April 

Location: Hinckley Island Hotel, Watling Street (A5), Hinckley, Leicestershire LE10 3JA 

Price: £85 (CIMA members and students: £75) 

Early Bird Discount: -

Book your place before 31 March 2015 and save £15; the cost will be £60 members and students and £70 guests. Bookings from 1 April will be charged at the full rate. To book, use the URL at the end of this feature.

Timings: -

9.20am  Registration

9.50am  Start

4.30pm  Finish (approx). 

Please ensure your provide your MyCIMA login details at the top of the booking page for the discount to be applied. 

Price includes buffet lunch, refreshments throughout the day, and a conference pack with your copy of the CIMA report, ‘Essential tools for management accountants’. 

What you can gain? 

Outcome costing in the public sector

Covering his paper which was chosen by the Scientific Review Panel as highly commended at the World Congress of Accountants in Rome, Dr Macnab will provide an overview on developing a practical means of achieving outcome budgeting in public sector bodies to develop: - 

• A practical means of achieving outcome budgeting.

• Develop a methodology to link costs (actual and budgeted) to outcomes.

• Share experiences and to collaborate in meeting challenges.   

This session will also discuss techniques to evaluate cost effectiveness and value for money from outcomes using the information extracted from the costing model.  


• Why KPI’s are so vital to good performance in business.

• How to establish the right ones.

• How to make them a positive motivating force for people. 


• The meaning of governance and the main business issues.

• Leadership and the board.

• Practical examples of what works well and what needs attention. 

What makes good risk management good?

• Why establish an enterprise risk management framework?

• What makes for effective risk management? – the differentiator.

• How you can establish an effective enterprise risk management framework? 

The session will explore a number of challenges that all organisations face in creating and sustaining an effective enterprise risk management framework and how these can be practically addressed and integrated into everyday business. 

Building your reputation 

Rob Brown will be our master of ceremonies and will talk about adding an additional tool to an accountant’s kit - reputation. He will enthuse and demonstrate the importance of learning to “promote your brilliance”. 

Speaker Details 

Dr Alasdair Macnab FCMA, CGMA, Director of Corporate Services at the Royal Botanic Garden Edinburgh, has responsibilities for accountancy and finance, human resource management, information and communications technology services, estates and facilities management including major capital projects such as the Gateway, commercial activities, and executive supervision of the Botanics Trading Company. Alasdair serves on CIMA’s Research and Development Panel as well as on other boards in Scotland. 

Robin Tidd FCMA, CGMA is managing director of RTM Ltd having led RTM’s team in over 300 business performance improvement projects and management development projects. This work has been in a wide range of sectors in organisations of all sizes. He has run over 200 managing directors’ workshops attended by over 3000 managing directors’ over the past 20 years. He has been a CIMA council member since 2006 and is currently a member of UK Board of CIMA. 

Louis Cooper has over 20 years experience in public practice having worked for all of the ‘Big four’ accounting firms and for the last six years he has been lead partner of the risk and assurance team at Crowe Clark Whitehill. He is a fellow chartered accountant and a member of the Institute of Internal Auditors (IIA), the Institute of Risk Management (IRM) and the British Standards Institution (BSI).  

Matt Humphrey is a consultant at Baker Tilley and has over 25 years of business advisory experience. His particular focus is on ensuring that sound governance and risk management prevails during the periods of development, operation and growth to ensure that these entities become commercially sustainable, represent value for money and are able to provide quality services to customers, both now and in the future.
Rob Brown helps business leaders, experts and professionals to build and leverage powerful networks and connections for wealth, influence and opportunities. His key topics of expertise are relationship capital, executive presence, word of mouth, reputation management, career acceleration and LinkedIn and strategic networking.

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